Press Release

"JIMI HENDRIX THE SEX TAPE" FROM VIVID ENTERTAINMENT REVEALS HARDCORE SIDE OF ICONIC ROCK LEGEND

Sexumentary to Hit Stores on Tuesday, May 6th

LOS ANGELES - (April 29, 2008) - Jimi Hendrix, the iconic rock 'n roll guitarist, will be seen in a new role - as an adult film star - in "Jimi Hendrix The Sex Tape" to be released online at www.hendrixsextape.com today, Tuesday, April 29th by Vivid Entertainment, the world's leading adult film studio. It will be available in stores across the country a week later on Tuesday, May 6th.

Vivid obtained the footage from a collector of rock 'n roll memorabilia. It was shot about 40 years ago in a hotel room as Hendrix had an erotic liaison with two slender brunettes. When the footage starts, Hendrix appears mellow while on the receiving end of bi-racial lovemaking from the two girls. In contrast, his enthusiasm to give back pleasure appears to be boundless.

The Vivid DVD is a sexual documentary that gives insight on the uninhibited rock 'n roll scene of the Sixties. The company consulted with several experts to authenticate the footage and the movie features commentary by two of the experts that Vivid brought in: Pamela Des Barres, author of "I'm with the Band: Confessions of a Groupie" and other books, who teams up with Cynthia Plaster Caster, famous for creating plaster molds of the penises of rock stars, including that of Hendrix. We learn more about the sexual side of Hendrix' music through the commentary from both women who knew him personally.

"This new movie shows that Jimi Hendrix could have been as great a porn star as he was a rock star. He could clearly play more than just his guitar," said Vivid co-chairman Steven Hirsch. It's easy to see that he turned women on with his music and his passion."

As consultants, the first job of Des Barres and Plaster Caster was to confirm that it is actually Hendrix portrayed in the 8 mm footage. "No doubt about it," says Plaster Caster. "That's Jimi Hendrix' d*ck and I should know." She then relates how she was invited to Hendrix' hotel room on February 25, 1968, where she made a plaster mold of his penis which she compares to Jimi's on film.

Plaster Caster says Hendrix had an orgasm while in her cast for the mold, which she numbered #0004 and called the "Penis de Milo." "It was a magical process that only lasted a half hour," she recalls. In the Vivid DVD she also reveals that on the night she cast Hendrix' penis she also had sex with musician Noel Redding, bassist for The Jimi Hendrix Experience band.

Des Barres says in her commentary: "Hendrix liked to be filmed having sex. He's the ultimate adult film movie star. I understand why everyone wanted to sleep with the guy. He played like an all-encompassing rock orgasm. He reeked of sex. You wanted to strip to keep up with him when he played 'Foxy Lady.'"

Des Barres and Plaster Caster talk extensively about Hendrix and his influence on the Sixties. "It was a time of exploring bodies, music, drugs, of the coming together of like-minded souls who thought they would change the world," says Des Barres. She and Plaster Caster were both among the "top groupies" invited to all of the major musical events. "The footage proves," says Des Barres, "that Hendrix was fabulous in bed and really wanted to please his partner." Consumers can learn more about the movie by visiting www.hendrixsextape.com.

About Vivid:
The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through licensing and marketing programs that extend to advertising, book publishing and such products as apparel, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website http://vivid.com/. Vivid is the first adult company to release a movie on both HD DVD and Blu-ray with "Debbie Does Dallas... Again." The company is also the first to release a title direct and exclusively to Video on Demand. A reality series about the making of the "Debbie" movie has become a popular Showtime TV series. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The best selling hardcover and paperback book "How to Have a XXX Sex Life: The Ultimate Vivid Guide" was co-authored by the Vivid Girls and published by HarperCollins.

The company's Vivid-Alt imprint is headed by Eon McKai, alt-porn's dominant icon. McKai has been widely credited as the founder of this new and edgy film genre. He has been profiled in The New York Times, The Los Angeles Times and The Village Voice. Visit Vivid-Alt's popular website http://vividalt.com/. Tristan Taormino, popular columnist with The Village Voice and an award winning director has also launched a Vivid-Ed imprint for the company. Visit http://vivid-ed.com/.



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